ICICI Bank is exploring options to launch its services from social media
platform Facebook, to expand its Internet banking services.
ICICI is one of the first banks that had a presence on Facebook, and is
presently the only bank open for small non-cash transactions such as
account statement enquiries and requests for cheque books. The bank is
currently planning to incorporate credit and debit transactions in the
near future. “You can expect some news in the next few months,” ICICI
chief technology officer Mukesh Kumar Jain said.
Mr. Jain was here on Wednesday to launch ICICI’s new initiatives,
including the rolling out of a 24x7 electronic branch and the launch of a
eLocker facility for wealth customers.
He also announced introduction of Tab banking services aimed at giving
potential customers an opportunity to open their accounts from their
homes.
He said account security was not a major concern for the bank as it had
the required technology safeguards to ensure customers’ data safety.
ICICI had close to seven lakh ‘likes’ on Facebook.
The proposed expansion of services on the social network platform was
part of efforts to provide next-gen banking solutions in line with its
‘Khayaal Aapka’ (your care) philosophy, he added.
Replying to queries, he said two-thirds of the bank’s transactions were
through the ATM and Internet while mobile banking customers were still
small.
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